Persuasion in Society introduces readers to the rich tapestry of persuasive technique and
scholarship, interweaving rhetorical, critical theory, and social science traditions. This text …

The Meanings of the Gene is a compelling look at societal hopes and fears about genetics in
the course of the twentieth century. The work of scientists and doctors in advancing genetic …

" The most interesting entry point to the demarcation problem in science since Popper's
seminal formulation."--Steve Fuller, Professor of Sociology & Social Policy, Durham …

In Networked Media, Networked Rhetorics, Damien Pfister explores communicative
practices in networked media environments, analyzing, in particular, how the blogosphere …

Abstract “Coal Under Pressure” stages the authors' investigation of rhetorical strategies used
by the US coal industry to advance its interests in the face of growing economic and …

To assess psychosexual responses to X‐rated videos intended for male or female
audiences, 200 male and 195 female undergraduates were randomly assigned to view one …

This essay suggests the value of a rhetorical understanding of accounting research practice.
Rhetoric reminds us that despite the methodological differences across various accounting …

What happens to scientific knowledge when researchers outside the natural sciences bring
elements of the latest trend across disciplinary boundaries for their own purposes …

Watts and Zimmerman's Positive Accounting Theory (1986) is by all accounts a very
successful book. It presents a history of the evolution of the positive research movement in …

Contents: 1. Missile defense advocacy in rhetorical and historical perspective. History of US
ballistic missile defense; Critical approach.--2. Star wars and the quest for an elusive" …