AJ Rohm, M Stefl, N Ward - Journal of Marketing Education, 2021 - journals.sagepub.com
The rapid pace of technological change taking place today makes it even more important for marketing educators to incorporate relevant technical and higher level meta-skills in their …
DR Bacon, KA Stewart - Journal of Marketing Education, 2022 - journals.sagepub.com
After decades of research in marketing and management education, what do we now know about what educational practices work best for improving actual learning? We answer this …
C Hübscher, S Hensel-Börner… - Spanish Journal of …, 2024 - emerald.com
Purpose Given the pressing global challenges underpinning the United Nations' Sustainable Development Goals, marketing managers can no longer focus only on purely …
This research aims to test the antecedents that influence behavior intention of animation usage among marketing students in universities depending on the extended unified theory …
Higher education is one of the important stages in preparing students to enter the world of work. In addition to demanding high academic abilities, the world of work also expects …
To boost understanding of how universities can develop strategies to ensure continuity of learning in anticipation of future crises, this research asked business students to reflect on …
COVID-19 harms the implementation of learning at various levels, including at Islamic universities. Students at Islamic universities must use e-learning for several months until the …
In response to the Journal of Marketing Education special issue on teaching turmoil and triumphs in times of crisis, we develop and test a student anxiety, preparation and learning …
Flood issues will become aggrevated during the COVID-19 pandemic and solutions, especially in environmental education, must be developed to provide relief to affected …