In the last few decades, humans have consumed more resources than in all of previous
history. Hence, we are living in times in which the topic of environmental protection is a …

Purpose This study aims to provide one of the first research works that, using the constructs
of the theory of planned behaviour (TPB), analysed the levels of purchase intention of …

Purpose This study extends the Theory of Planned Behavior (TPB) and analyzes the
influence of skepticism (SKP) on the purchase intention (PI) of organic products, through the …

This study aims to explore whether consumers' attention to companies' green marketing
communication influences their green purchase behaviour. It also analyses the importance …

The present research aims to determine whether environmental awareness, green self-
identity, and subjective norms influence the attitudes of consumers who identify with …

This research aims to clarify consumer purchase intentions (PIs) for organic food (OF) in
China by investigating factors, including consumers' food safety consciousness (FSC) …

Este artículo identifica los factores intrínsecos y extrínsecos que influyen en los
consumidores para adquirir productos orgánicos, además determina las barreras que en …

Este artículo identifica los factores intrínsecos y extrínsecos que influyen en los
consumidores para adquirir productos orgánicos, además determina las barreras que en …

The intention to purchase green products is essential to promote sustainability and
contribute to a healthier and environmentally conscious future. However, based on the …

This study investigated the impact of brand equity and the decoy effect on the purchase of
insulated water flasks. This was done in order to address a gap in understanding the decoy …