[HTML][HTML] Unlocking the Potential of Web Data for Retailing Research
Web data collected via web scraping and application programming interfaces (APIs) has
opened many new avenues for retail innovations and research opportunities. Yet, despite …
opened many new avenues for retail innovations and research opportunities. Yet, despite …
Unlocking the Potential of Web Scraping for Retailing Research
Web data has opened new avenues for retail innovations and research opportunities. Yet,
despite abundant online data on retailers, brands, products, and consumers, its use in …
despite abundant online data on retailers, brands, products, and consumers, its use in …
[PDF][PDF] Toward Open Science in Marketing Research
We make the case for a cultural shift towards open science in academic marketing research
to address growing concerns about research complexity and challenges surrounding …
to address growing concerns about research complexity and challenges surrounding …
From First Impressions to Lasting Influence: Advertising Sequence Response Dynamics in Retail Environments
MJ Gijsenberg, J Schmitt, J Wieringa… - Available at SSRN …, 2024 - papers.ssrn.com
Brands' advertising strategies show considerable variation. They include one-week
advertising actions (spikes) and multiple-week advertising sequences, combined with …
advertising actions (spikes) and multiple-week advertising sequences, combined with …