Purpose The purpose of this paper is to investigate the perception of marketing managers in
a transition country Montenegro with regards to marketing metrics. The paper examines the …

This study assesses the efficiency of marketing activities in a selected enterprise from the
banking sector and proposes measurements that contribute to overall organizational …

Esta obra ofrece una introducción a la administración financiera en las organizaciones
focalizándose en sus aspectos lógicos y en la comprensión de la misma. Muestra además …

A significant drop in oil price in 2014 resulted in enormous pressure on marketing managers
of international oilfield service companies to address new market expectations. In such …

Статья посвящена выявлению особенностей применения маркетинговых метрик
российскими FMCG-компаниями. В ней сформулировано определение понятия …

Abstract MARKETING STRATEGY TRAINING FOR WOOD POWDER PROCESSED FINE
PRODUCTS FOR THE IMPACTED OF THE PANDEMIC AT THE RUMAH SINERGI …

The aim of the paper is to identify relationship between interfunctional coordination (IFC)
and customer services. This is the first empirical research in this area. Electronic …

This study's objective is to investigate the effects of competitor accounting on marketing
performance of electronics and electrical appliance businesses in Thailand through …

This study aims to find whether strategic marketing planning is adequate in Small and
Medium-sized Enterprises. Without efficient marketing, it is almost impossible for businesses …

В современном мире маркетинговые метрики используются для анализа ситуации на
потребительском рынке, а также диагностики причин возникновения и …