The current paper reviews the concept of power and offers a new architecture for
understanding how power guides and shapes consumer behavior. Specifically, we propose …

The COVID-19 pandemic has hampered consumers' psychological well-being and the travel
industry. Secondary evidence suggests a revenge travel phenomenon. This study theorizes …

Building on prior work examining discrete emotions and consumer behavior, the present
research proposes that consumers are more likely to engage in the target sustainable …

Marketers often employ a variety of positive emotions to encourage consumption or promote
a particular behavior (eg, buying, donating, recycling) to benefit an organization or cause …

A growing stream of research has examined emotions and decision-making based on the
appraisal tendencies associated with emotions. This paper outlines two general approaches …

Even though researchers regularly use neutral affect induction procedures (AIPs) as a
control condition in their work, there is little consensus on what is neutral affect. This article …

This article presents three studies on how the negative emotions of guilt and shame
differentially influence the effectiveness of health messages framed as gains or losses. Guilt …

The current research offers a new theoretical perspective on the relationship between power
and persuasion. An agentic-communal model of power is presented that proposes power …

Purpose Focusing on the corporate social responsibility (CSR) communication context, the
present research aims to understand when and why featuring pride versus empathy in a …

This article examines how consumers' preferences are affected by the interplay between
their level of arousal and the valence of their current affective state. Building on prior …