Encouraging online consumers to perform the voluntary extra-role behaviour, so called
“consumer citizenship behaviour”, is crucial to organizational performance in the modern …

Purpose Customer co-creation behaviors significantly affect a firm's performance and
sustainable growth. This study tested the mediating role of corporate reputation in the …

It has been recognized that there is a need for a new research area that concentrates on
perceptions rather than reactions. The present study proposes a conceptual framework to …

This meta-analysis aims to understand the impact of witnessed workplace mistreatment.
Bringing together two streams of research, it examines (a) the boundary conditions of …

Purpose Customer incivility is a crucial issue that has multiple negative effects on
organizations, especially in the hospitality industry. This study identified the antecedents of …

The ability of a business to engage in service recovery should not be restricted by the type of
business model or its pre-dominant service delivery methods. Using a mixed method …

Purpose The purpose of this study is to measure the effect of initiating corporate social
responsibility (CSR) in a service-based company (Pasargad Bank in Tehran) on customers' …

Purpose This study aims to examine the relationship between brand innovativeness, brand
attitude and brand equity within the service industry. Despite the prior literature's …

Purpose Drawing from stakeholder (ST) and social exchange theory (SET), the purpose of
this study is to examine the relationship between customer perceived ethicality (CPE) …

The present study extends research on workplace incivility by investigating how and when
supervisor customer-targeted incivility stimulates that of employees via a social learning …