Social marketing has been pointed as an alternative to influence behavioral changes. It is considered that the extent of social marketing can reach several aspects that are needed by …
The Corporate Social Marketing has been a phenomenon gradually more and more observed in Brazilian companies. That has been happening partly due to the current context …
Apesar das inúmeras inconsistências e controvérsias acerca da sua nomenclatura e aplicação, o marketing social se estruturou e impôs sua importância. Com o objetivo de …