An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation

C Vallaster, S Von Wallpach - Journal of Business Research, 2013 - Elsevier
Brand research increasingly recognizes the active role of multiple stakeholders in co-
creating brand meaning and the importance of new social media supporting stakeholders in …

From marketing ideology to branding ideology

SJ Levy, MK Luedicke - Journal of macromarketing, 2013 - journals.sagepub.com
This special issue of the Journal of Macromarketing is concerned with the globalization of
marketing ideology. That topic raises the questions of what constitutes a marketing ideology …

[PDF][PDF] Determinants of the financial literacy among college students in Malaysia

MI Albeerdy, B Gharleghi - International Journal of Business …, 2015 - academia.edu
Objective: The purpose of this study is to investigate the factors influencing the financial
literacy among university students in Malaysia. Methods: Data for this study was collected …

On the road to prosumption: Marketing discourse and the development of consumer competencies

B Cova, V Cova - Consumption Markets & Culture, 2012 - Taylor & Francis
This paper reveals the three major faces of the “new consumer” that has emerged during the
last 30 years throughout marketing discourses. The paper shows how these faces interact to …

The multi-layered nature of the internet-based democratization of brand management

B Asmussen, S Harridge-March, N Occhiocupo… - Journal of Business …, 2013 - Elsevier
The evolution of the internet, including developments such as Web 2.0, has led to new
relationship realities between organizations and their stakeholders. One manifestation of …

User generated brands and their contribution to the diffusion of user innovations

J Füller, R Schroll, E Von Hippel - Research Policy, 2013 - Elsevier
It has been argued that users can create innovations and also diffuse them peer-to-peer
independent of support or involvement by producers: that “user-only” innovation systems …

Conflict culture and conflict management in consumption communities

KC Husemann, F Ladstaetter… - Psychology & …, 2015 - Wiley Online Library
This study explores conflict culture as a distinct and influential element of a consumption
community's broader culture, and explores how communities initiate, perform, manage, and …

Multi-stakeholder virtual dialogue: introduction to the special issue

N Kornum, H Mühlbacher - Journal of Business Research, 2013 - Elsevier
This article introduces the special issue on multi-stakeholder virtual dialogue. Research as
well as managerial practice in marketing has traditionally focused on single stakeholders …

Value creation versus destruction: The relationship between consumers, marketers and financiers

B Cova, B Paranque - Journal of Brand Management, 2012 - Springer
Increasing consumer power, accelerated by the meteoric rise of social media, threatens the
foundations of branding. In the wake of this affirmation featured within the Journal of Brand …

Aesthetics rising from beauty to reputation management

J Lies - Corporate Reputation Review, 2021 - Springer
Aesthetics is more than just beauty of products or services. It is also more than an approach
of positioning and differentiating brands. Today, aesthetics express stakeholder values. As …