Research on psychological ownership is prevalent in the consumer domain. This article
details the theoretical core of psychological ownership, integrating research in consumer …

People often share opinions and information with their social ties, and word of mouth has an
important impact on consumer behavior. But what drives interpersonal communication and …

Although brand authenticity is gaining increasing interest in consumer behavior research
and managerial practice, literature on its measurement and contribution to branding theory …

This study compares differences in market mavenism between two generations: the young
adult portion of Gen Z, born from approximately 1997 through 2012, to their Gen X parents …

Internet of things (IoT) is a novel paradigm that aims to bridge the digital world with the real
world. With the rapid advancements in Internet and communication technology, we are …

Product design is a source of competitive advantage for companies and is an important
driver of company performance. Drawing on an extensive literature review and consumer …

The authors conduct a meta-analysis on the effect of electronic word of mouth on sales by
examining 51 studies (involving 339 volume and 271 valence elasticities) and primary data …

Building enduring relationships with consumers is a key marketing objective for most firms,
but how can they develop such relationships? Drawing on social identity and self-verification …

Consumer socialization through peer communication using social media websites has
become an important marketing issue through the development and increasing popularity of …

The aim of this paper is to shed light on the roles of counter-conformity motivation, social
influence, and trust in explaining customers' intention to adopt Internet banking services …