An underdog brand is a brand with humble resources that competes with passion and
determination against competitors that dominate a market. Numerous anecdotal examples …

An insightful examination of why we compare ourselves to those above and below us. The
United States was founded on the principle of equal opportunity for all, and this ethos …

In this article, we review the psychology of hero development and hero worship. We propose
that heroes and hero narratives fulfill important cognitive and emotional needs, including the …

People use the term hero frequently in our culture, and most people can easily name several
heroes. Our research explores how people think about heroes as well as the determinants of …

While high performers contribute substantially to their workgroups and organizations,
research has indicated that they incur social costs from peers. Drawing from theories of …

Accusations of unjust harm doing by the ingroup threaten the group's moral identity. One
strategy for restoring ingroup moral identity after such a threat is competitive victimhood …

Heroic Leadership is a celebration of our greatest heroes, from legends such as Mahatma
Gandhi to the legions of unsung heroes who transform our world quietly behind the scenes …

Abstract When legendary South African president Nelson Mandela passed away on
December 5, 2013, the world responded with an outpouring of heartache for the loss mixed …

The study of the dynamics of opinion formation and transmission in social networks has
attracted lots of attention. Here, we propose a model that simulates communication in an …

Despite evidence that invisible disability is pervasive, management research combining
both disability and entrepreneurship strands has devoted scant attention to it. Based on …