Subjective value is a core concept in neuroeconomics, serving as the basis for decision
making. Despite the extensive literature on the neural encoding of subjective reward value …

To understand the dysfunctional mechanisms underlying maladaptive reasoning of
psychosis, computational models of decision making have widely been applied over the …

Humans and other animals can learn and exploit repeating patterns that occur within their
environments. These learned patterns can be used to form expectations about future …

The human insular cortex supports multifunctional integration including interoceptive,
sensorimotor, cognitive and social-emotional processing. Different concepts of the …

Forming and comparing subjective values (SVs) of choice options is a critical stage of
decision-making. Previous studies have highlighted a complex network of brain regions …

How human prefrontal and insular regions interact while maximizing rewards and
minimizing punishments is unknown. Capitalizing on human intracranial recordings, we …

The brain has the extraordinary capacity to construct predictive models of the environment
by internalizing statistical regularities in the sensory inputs. The resulting sensory …

Perception is shaped by both incoming sensory input and expectations derived from our
prior knowledge. Numerous studies have shown stronger neural activity for surprising …

Purpose This study aims to explore how the utilization of 3D virtual experiences and social
media improve overall gastro-tourism experiences throughout the tourist journeys …

Despite many calls, functional brain magnetic resonance imaging (fMRI) studies are
relatively rare in the domain of entrepreneurship research. This methodological brief …