The most shameful moment came when computer science, marketing, design, and
advertising, all the disciplines of communication, seized hold of the word concept itself and …

Purpose This study aims to think critically about collaborative working through the practical
application of an ethics of care approach. The authors address the following research …

This panel discussion explores why marketing and consumer behavior has struggled to
move beyond the binary, the importance of disrupting the conventional binaries to recognize …

Analysing advertisements for menopause products, this paper argues that their 'pinkification'
reproduces harmful and exclusionary practices based on women's value being rendered …

Representation is key in the politics of mass-mediated consumer society. Although previous
research has noted that representation in advertising generates greater societal visibility for …

Individuals employ various coping mechanisms to deal with the fear of death. While
materialism and status consumption are commonly recognized in the literature as such …

In this chapter, I elaborate on my work on identity-in-creation, published in Marketing Theory
s (Rojas-Gaviria, 2021). Identity-in-creation is presented in sharp contrast to the dominant …

Organization is the consequence of two interacting forces, an entrepreneurial aspiration and
market dynamics. Organizational decisions and actions are a balance between these two …

This chapter takes the reader on a journey through an enabling artistic lens in straight
contrast with the more usual enabling theories. This journey illustrates how the art form …

This panel discussion explores why marketing and consumer behavior has struggled to
move beyond the binary, the importance of disrupting the conventional binaries to recognize …