This is a critical study of the changing relationship between media and marketing
communications in the digital age. It examines the growth of content funded by brands …

El libro del Marketing Interactivo y la Publicidad Digital recoge todos los conocimientos,
técnicas y herramientas necesarias para saber llegar eficazmente a los leads y clientes a …

The Advertising Handbook is a critical introduction to the practices and perspectives of the
advertising industry. Sean Brierley explores the structures of the profession and examines …

This key textbook provides a comprehensive and up-to-date account of developments in
international communication worldwide. Taking a comparative approach to the major …

Abstract Design practice is intrinsically about change and changing the world. Over the past
two decades several new areas have emerged within design, such as service design …

Memahami subkultur anak muda urban, sesungguhnya dapat dilakukan dengan
mempergunakan berbagai perspektif teoritis. Namun, untuk memahami subkultur anak …

Dating apps, due to their proliferation and international popularity, have become key
aggregators of intimate personal data. And yet we still know remarkably little about the …

Drawing on empirical data, this article identifies the emergence of the 'PR University'as an
assemblage. Using a case study of university press officers' work, I analyse how this form of …

With this book I want to invite you to study a phenomenon that is becoming increasingly
central to your daily life and to the world in which you pursue your studies. I hope to assist …

This article examines issues linked to monetization on social media platforms through an
investigation of the work of social media influence in the Philippines. Based on a series of …