Purpose–The purpose of this paper is to examine political marketing with regard to its
different conceptualisations and dimensions, and to suggest cognate areas for empirical …

In this article we argue that the state of theory and concept development in political
marketing needs to be related to several epistemological as well as topical themes and …

Political marketing management is often criticized for devaluing democratic processes.
However, no literature exists which outlines different concepts of democracies and …

Research on political marketing has now established itself as a spirited subdiscipline of
mainstream marketing, producing considerable numbers of high-quality learned articles and …

While research exists on how political parties use political marketing instruments, there is a
lack of emphasis on strategic marketing, especially with regard to theoretical frameworks of …

George W. Bush won the 2004 US Presidential election despite the facts of one thousand
people losing their life in the Iraq war, the highest rate of increase in unemployment in 70 …

This book offers a critical re-thinking of the way in which traditional market logic-derived from
mainstream economics and managerial marketing-has for decades commonly been applied …

Purpose This paper aims to explore the relationships between political marketing via social
media and young voters' political participation in Ghana. Additionally, this study examines …

Web 2.0. tabanlı iletişim teknolojilerinin gelişmesi, her alanda olduğu gibi pazarlama
faaliyetlerine de önemli katkılar sağlamıştır. Tüketicinin istediği bilgiye anında ulaşabilmesi …

The field “political marketing”, although relatively new, has grown quickly over the last
decade. Nowadays, it attracts scholars from a number of disciplines outside the mainstream …