Studies of the impact of psychological factors and cognitive decision processes, which are
often regarded as micro-foundations of innovation and adoption, are a dominant theme in …

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in
understanding our consumption patterns and the products of popular culture that most …

This paper is the first to offer a comprehensive literature review of the role of evolutionary
psychology (EP) in marketing and consumer behavior. This study takes a holistic approach …

Despite multiple studies on the role of birth order in shaping human personality, marketing
literature has largely neglected its role in shaping consumer behavior. We conducted a high …

Using evolutionary psychology as a theoretical framework, it is argued that conspicuous
consumption serves as a means by which men communicate their social status to …

An overview of the field of evolutionary consumption is provided. Brief summaries of
disciplines within the evolutionary behavioral sciences that preceded evolutionary …

This study explores the effect of CEO birth order on corporate innovation. Using hand‐
collected data, we find that firms led by firstborn CEOs are less innovative. This finding …

We study the effect of birth order on educational outcomes in Mexico using 2 million
observations from the 2010 Census. We find that the effect of birth order is negative, and a …

Cross-cultural marketing is an important element of the contemporary business environment.
Many conventional accounts of the topic have conflated cross-cultural and cross-national …

Family background has a significant impact on family firms' strategies such as innovation
investments. Going beyond prior studies that exclusively focus on how family governance …