Identifying influencers is an important step towards understanding how information spreads
within a network. In social media, hub nodes are generally considered as social influencers …

Directed links in social media determine the flow of information and, hence, indicate a user's
influence. This paper proposes a novel visual framework to explore Twitter's 'Who Follows …

Identifying influential users and predicting their network impact on social networks have
attracted tremendous interest from both academia and industry. Social networks follow a …

Directed links in social media could represent anything from intimate friendships to common
interests. Such directed links determine the flow of information and hence indicate a user's …

Identifying influencers is an important step towards understanding how information spreads
within a network. Social networks follow a power-law degree distribution of nodes, with a few …

Ao longo das últimas décadas temos vindo a assistir a uma sofisticação crescente da
comunicação e marketing. É possível dizer que estamos numa nova Era, definida …

A monetization process encompasses six activities: market research, social media strategy
formulation, social media listening and social media intelligence, influencer marketing …

SOCIAL media have become pervasive and ubiquitous and represent a source of valuable
information. The literature on social media makes a distinction between influencers and …