Introduction. Drug promotional advertisements (DPAs) form a major marketing technique of
pharmaceutical companies for promoting their products and disseminating ambiguous drug …

The objectives of this study were to identify and document various medical educational
events attended by physicians in Pakistan. A cross-sectional study using a structured …

Introduction Medical students must be able to read and critically appraise scientific papers.
Therefore, they have to be taught specific skills. There is evidence from a range of studies …

Background Advertising is a crucial component of pharmaceutical industry promotion.
Research indicates that information on advertisement materials might be inadequate …

Objective: To examine the supporting evidence of advertisements published in six leading
orthodontic journals. Materials and Methods: The 2012–2013 printed issues of American …

Drug advertisements provide information about drugs. The aim of this study is to explore the
adherence of drug advertisements in medical journals to the international marketing codes …

Drug advertisement brochures (DABs) contain claims that are often supplemented by
references in medical literature. Several studies have evaluated the DABs as they are …

Background: In current clinical practice, pharmaceutical companies use drug promotional
literatures (DPLs) as a promotional tool to introduce new products entering into the market to …

Patients suffer differential prescribing behavior as a function of their socioeconomic status.
The current study was conducted in a qualitative and two observational phases in Lahore …

The relationship between doctors and the pharmaceutical industry has received significant
attention from both the policy makers and consumers groups over the last few years. lt had …