Internal communication is a multidisciplinary field of practice and study. Positioned between
public relations, human resource management, and marketing–it is simultaneously a part of …

Some companies and organizations are pursuing joint planning and coordination between
internal and external communicators; however, functional silos still appear to be a barrier …

The article reviews the status of international public relations research and reports on a pan-
European study into international communication practices in the corporate sector. It is …

This paper starts from the premise that crisis is a perception and that one of the best ways to
conquer a crisis is not to allow it to develop in the first place. By detecting or perceiving a …

Globalization of the public relations agency industry: a country-level analysis of global public
relations agencies and environmental factors | Emerald Insight Books and journals Case …

We hear it everywhere. It is a prominent refrain in the discourse of public relations
practitioners and scholars. Public relations has gone global. But what does “global public …

Global public relations scholarship has conceptualized standardization and localization as
two ends of a continuum that need to be balanced to achieve organizational efficiency and …

In the past decade, virtually everything and everyone in the world has been affected by the
forces of globalization—including the public relations industry and the organizations its …

In the last few decades, nongovernmental organizations (NGOs) have become influential
actors in creating awareness of international social, political, environmental and economic …

Through a case study that includes 20 in-depth interviews with key informants, this
qualitative study compares the state–diaspora relations of two Central American countries …