Word of mouth has been treated as one of the most powerful marketing methods which can
earn several times greater in terms of efficiency than traditional tools. The tourism sector in …

As an attractive educational hub within this region, Malaysia currently accommodates an
enormous number of foreign students. These students are known for their inclination …

Elektronik ağızdan ağıza iletişim (E-WOM), üretici ve satıcıdan bağımsız olarak ürün ya da
hizmeti kullanan kişilerin sanal ortamda yapmış olduğu yorum ve görüşlere dayanan bir …

While online portals have improved accessibility of resources and information to potential
travelers and tourists, there is less existing literature about the impact of consumer …

This study aims to statistically investigate the effect of infodemic as an external stimulus on
consumer decision processes based on the Stimulus-Organism-Response theory (SOR) …

The study relates with the detailed description of the most modern form of promoting e word
of mouth. Word of mouth is one of the oldest and vital medium of information dissemination …