Social media influencers (SMIs) as significant stakeholders are increasingly collaborating
with brands to cultivate marketing campaigns. However, literature concerning the narrative …

How is consumer desire transformed by contemporary technology? Most extant theory holds
that technology rationalizes and reduces passion. In our investigation of networks of desire …

There are numerous and substantial effects of the use of digital technologies on consumers.
I focus here on the ways in which these technologies have brought changes to the extended …

This chapter provides a critical review of research concerning lesbian, gay, bisexual, trans*,
queer, and other non-heterosexual people (LGBTQ+) 1 in the field of marketing and …

Purpose This paper reflects on the development of Consumer Culture Theory, both as a field
of research and as an institutional classification, since the publication of Arnould and …

The vocabulary and tactics developed by actor–network theory (ANT) can shed light on
several ontological and epistemological challenges faced by consumer culture theory …

The purpose of this article is to evaluate and advance tools that marketing and consumer
researchers have recently gathered from assemblage and actor–network theories. By …

The issue of overproduction and overconsumption of fashion goods has become critical
since both manufacturers and consumers feel that the purchase and consumption of such …

Drawing on actor-network theory (ANT), this paper develops a 'more-than-human'conception
of netnography to extend current thinking on the scope, focus and methods of netnographic …

If digital objects are abundant and ubiquitous, why should consumers pay for, much less
collect them? The qualities of digital code present numerous challenges for collecting, yet …