Plain English summary Background: Society has to cope with a large burden of health
issues. There is need to find solutions to prevent diseases and help individuals live healthier …

Purpose The purpose of the study was to investigate the effect of electronic word of mouth
(eWOM) on the value co-creation (VCC) and purchase intentions of consumers in Facebook …

This theoretical article highlights limitations in the current trend towards dichotomising full
ownership and access-based consumption by recognising a broader, more complex array of …

Purpose This paper aims to elucidate instances whereby celebrity endorsements by social
media influencers (SMIs) embedded within online consumption communities are perceived …

Virtual worlds have become an arena for user-generated innovation enabling a new wave of
entrepreneurs to extract real world value from virtual property. Interestingly, virtual world …

Purpose Currently, many firms have established brand fan pages on various social network
sites. The purpose of this paper is to extend the conventional trust theory, which involves …

Digitalization-oriented transformation provides enormous possibilities to all sectors, ranging
from manufacturing to the service industries. This study aimed to investigate the role of …

Los entornos digitales—simulaciones, juegos y realidades—han ganado cada vez más
atención en la investigación de la conducta, a medida que la tecnología relevante se ha …

Objective: The increasing health care costs associated with an ageing population and
chronic disease burden are largely attributable to modifiable lifestyle factors that are …

The growth of crowdsourced platforms for consumer products has opened many interesting
research questions on the impact of consumers participating in such crowdsourced work. In …