Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in …
ET Maziriri - Cogent Business & Management, 2020 - Taylor & Francis
This research aimed to assess the impact of green packaging and green advertising on
competitive advantage and business performance of manufacturing Small and Medium …
competitive advantage and business performance of manufacturing Small and Medium …
Pengaruh green product terhadap minat beli ulang konsumen melalui green advertising (Studi Terhadap Konsumen Starbucks)
DR Putra, YR Prasetyawati - Jurnal Manajemen …, 2021 - jurnalpemasaran.petra.ac.id
Penelitian ini dilakukan untuk menguji pengaruh Green Product Reusable Color Changing
Cups terhadap minat beli ulang konsumen Starbucks melalui Green Advertising yang ada di …
Cups terhadap minat beli ulang konsumen Starbucks melalui Green Advertising yang ada di …
Generation Z's green purchase behavior: Do green consumer knowledge, consumer social responsibility, green advertising, and green consumer trust matter for …
Abstract Generation Z (Gen‐Z), representing a demographic cohort of persons born from
1995 to 2010, has demonstrated their concerns for environmental protection. On September …
1995 to 2010, has demonstrated their concerns for environmental protection. On September …
[HTML][HTML] Contradictory results on environmental concern while re-visiting green purchase awareness and behavior
Purpose This paper aims to examine the mediating role of environmental concern in the
relationship of green purchase awareness and purchasing behavior of fast food consumers …
relationship of green purchase awareness and purchasing behavior of fast food consumers …
Pengaruh iklan pada media televisi terhadap minat beli (studi pada calon konsumen bukalapak. com di Kota Denpasar)
A Winata, IK Nurcahya - 2017 - neliti.com
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh iklan (pesan iklan, musik
iklan, ilustrasi cerita dan bintang iklan) Bukalapak. com pada media televisi terhadap minat …
iklan, ilustrasi cerita dan bintang iklan) Bukalapak. com pada media televisi terhadap minat …
YEŞİL REKLAMLARA YÖNELİK TUTUMLARIN ÇEVRESEL DUYARLILIĞA ETKİSİ: ÇEVRESEL KAYGININ ARACILIK ROLÜ
LL Koçer, T Delice - Humanities Sciences, 2016 - dergipark.org.tr
Bu araştırma, yeşil reklamlara yönelik tutumların çevresel duyarlılığı etkileyip etkilemediğini
ortaya çıkartmak ve bu etki üzerinde önemli olarak düşünülen çevresel kaygı faktörünün de …
ortaya çıkartmak ve bu etki üzerinde önemli olarak düşünülen çevresel kaygı faktörünün de …
[PDF][PDF] The impact of green marketing practices on competitive advantage and business performance among manufacturing small and medium enterprises (SMEs) in …
ET Maziriri - 2018 - academia.edu
The phenomenon of “green marketing” has developed particular significance in the modern
market, emerging in the developing and developed world as an important concept, and is …
market, emerging in the developing and developed world as an important concept, and is …
Exploring the Impact of Consumers' Attitudes towards Green Advertisements on the Intention to Purchase Green Products: The Mediating Role of Environmental …
Y Durmaz, L Akdogan - Electronic Green Journal, 2023 - escholarship.org
It is widely known that environmental degradation caused by human behaviors that are
incompatible with the natural world, and the excessive misuse of natural resources, leads to …
incompatible with the natural world, and the excessive misuse of natural resources, leads to …
The influence of eco-brand, eco-labelling and environmental advertisement on consumer purchasing behavior through Brand image
I Rizqiyana, W Wahyono - Management Analysis Journal, 2020 - journal.unnes.ac.id
The high level of environmental concern will encourage individual to consume
environmentally friendly products and encourage company to implement the green …
environmentally friendly products and encourage company to implement the green …