Twenty‐five productive years have passed since the late Barbara Stern called for marketing
scholars to take the topic of brand authenticity into consideration. Brand authenticity is now …

Marketing managers and creatives alike believe that authenticity is an essential element for
effective advertising. However, no common understanding of authenticity in advertising …

Purpose Public perceptions of the authenticity of social media influencers (SMIs) are a key
driver of the latter's persuasiveness as brand endorsers. Despite its importance, no …

Social media influencers (SMIs) are increasingly being approached by brands to promote
products, a practice commonly called influencer marketing. SMIs can take advantage of their …

The literature is filled with numerous idiosyncratic definitions of what it means for
consumption to be authentic. The authors address the resulting conceptual ambiguity by …

Brand engagement has become a major topic in brand management, but its application to
the tourism industry remains limited. This study proposes an integrated framework for …

Although brand authenticity is gaining increasing interest in consumer behavior research
and managerial practice, literature on its measurement and contribution to branding theory …

The concept of authenticity informs a number of central topics in management studies. On
the surface, it might seem that a consensus exists about its meaning; there is indeed …

In a quest to investigate whether perceptions of authenticity can engage consumers with
brands, the present study examines the influence of perceived brand authenticity (PBA) on …

Postmodern consumers use brands to create an authentic self and to reconnect to place,
time, culture and others. Although previous research has identified that consumers draw on …