J Kleinschafer, J Kingsford, J Allan - Health Literacy and …, 2023 - Taylor & Francis
Consumer socialization theory provides a means of understanding how adults drew on the expert knowledge of socialization agents to develop the skills, knowledge, and attitudes …
Background: Since 1971, social marketing (SM) has been adopted as a behaviour change approach to address various social issues, including those of public health and the …
Patient non-compliance, the failure of people to act on medical advice, such as taking prescribed medications, reduces the potential benefits of healthcare and increases costs to …