This article provides the first systematic literature review specifically about consumer-brand
relationship types since the foundational paper on brand relationships was published in …

Women are disadvantaged at work in a wide variety of industries, including tourism and
hospitality. This review paper aims to explore and discuss the role of gender from the …

As firms work tod engage customers better, researchers have attempted to understand
customer engagement (CE) empirically. CE goes beyond purchase and is the level of the …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

Abstract 'Superfoods' have become a popular diet style across the globe but are also
criticized as a marketing gimmick. Despite the controversy, the essential drivers of superfood …

Although word-of-mouth (WOM) activity has been studied as an outcome variable of other
constructs such as satisfaction, less attention has been given to the antecedents and …

This study investigates American customers' perceptions of Chinese restaurants in the US,
using the Importance–Performance Analysis (IPA) approach. This study also examines …

The intensifying competition in the luxury sector necessitates the need for managers to
identify the factors underpinning customers' commitment to a luxury brand. Understanding …

A firm's ability to offer better service and to co-create valuable customer experiences is
critically important to achieving competitive advantage. Service-dominant (SD) logic, along …

Relationship maintenance (customer retention and exclusivity) and development (increased
service usage and cross-buying) are top priorities in Customer Relationship Management …