Gender Differences in Response to Digital Marketing: Analyzing Purchase Intentions and Behaviors

A Aziz, S Khan, IU Haque - Market Forces, 2024 - kiet.edu.pk
Social media in the prevailing era has changed the attitudes and lifestyles of all individuals,
especially university students. Given its importance, this study examines the impact of …

[PDF][PDF] The Influence of Trust and Sales Promotion on Repurchase Intention Through Consumer Satisfaction in Doing Online Shopping in Medan City

YS Munte, P Ginting, BKF Sembiring - International Journal of …, 2022 - researchgate.net
Technological advancements are growing rapidly in the current digital age. E-commerce is a
kind of technology advancement within the economic area. By providing several …

Determinan Peningkatan Kepuasan Pelanggan Pada PT. Mondelez Internasional Medan

A Prabowo - Jurnal Ekonomi Bisnis Manajemen Prima, 2023 - jurnal.unprimdn.ac.id
The purpose of this study was to know and analyze the influence partially and
simultaneously between the variables of consumer perception and consumer trust on …

The Influence of Promotions and Shopping Lifestyle on Impulsive Purchases through Positive Emotions as an Intervening Variable in the Balyan Shop Online Store

T Widiyanti, ES Rini, SH Situmorang - … International Research and …, 2022 - bircu-journal.com
Along with the development of an increasingly modern business, marketers are required to
have an effective strategy to create market share for consumers. Balyan Shop is an online …

The Effect of Artificial Intelligence and Chatbot on Consumer Satisfaction of Shopee platform users in Medan City

AN Zahara, A Prabowo… - … of Economics and …, 2024 - ijemr.politeknikpratama.ac.id
This study aims to analyze the impact of the use of artificial intelligence (AI) and Shopee's
chatbot on consumer satisfaction of the Shopee e-commerce platform in Medan. The …

[PDF][PDF] The Effect of The Implementation of Unique Quality Management and Organizational Culture on Teacher Performance with Work Motivation as Intervening …

YIP Manurung, P Lumbanraja… - International Journal of …, 2022 - academia.edu
The implementation of integrated quality management and organizational culture in schools
needs to be evaluated so that schools become better and are in demand by many students …

[PDF][PDF] The Effect of Organizational Commitment and Communication on Employee Performance Through Job Satisfaction at The Medan District Court Class IA Special

R Hardiyanti, Y Absah, P Ginting - International Journal of Research …, 2022 - academia.edu
This study aimed to determine, develop, and analyze the effect of organizational
commitment and communication on employee performance through job satisfaction at the …

[PDF][PDF] The Influence of Customer Experience and Electronic Word of Mouth on the Participants' Loyalty Through Customer Value as an Intervening Variable in …

ADN Nasution, AN Lubis, AS Silalahi - International Journal of …, 2022 - academia.edu
Indonesia's social security system implementation has entered a new stage. Since the
implementation of Law No. 40 of 2004 about the National Social Security System and Law …

[PDF][PDF] The Effect of Leadership, Job Characteristics, and Work Ability on Employee Performance at PT Tosa Sakti Sejahtera, Langkat Regency, North Sumatera

PH Tambunan, P Lumbanraja… - International Journal of …, 2022 - academia.edu
Basically, a few things need to be taken into account to improve the performance of an
organization's employees. These are leadership, job characteristics, and work-ability. PT …

[PDF][PDF] The Influence of Servicescape and Brand Image on Consumer Loyalty with Consumer Satisfaction as An Intervening Variable at The Coffee Crowd Medan

M Br Ginting, AN Lubis… - International Journal of …, 2022 - researchgate.net
In the current era of globalization, coffee shops are becoming popular in Indonesia. Coffee
shops are also of interest to various young and old groups. The Coffee Crowd Plaza Medan …