In the contemporary enterprise software market, there has been a notable surge in the
utilization of SaaS products. This trend has prompted certain upstream suppliers of cloud …

Hypercompetitive mobile app stores are characterized by rapid innovation and intense
competition. App firms must vie for temporary competitive advantage through competitive …

Prior works offer compelling evidence that, on the demand side of the market, user-
generated online product reviews play a very important role in informing consumers' …

Firms are increasingly joining the electric vehicle industry and facing the prospect of how to
recycle spent power batteries. This study considers two competing automakers, the …

When confronted with a new product, consumers often find it difficult to predict how it will
perform, and such uncertainty reduces consumers' willingness to adopt the product. In this …

Pricing strategy is important to a platform not only for branding but also for capturing the
willingness-to-pay of customers. With keen competition, few platforms survive to reach the …

This research investigates a manufacturer's behavior-based price discrimination (BPD)
strategies in a dual-channel supply chain in the presence of the retailer's information …

With the prevalence of subscription service model (ie Software-as-a-service, SaaS), firms
are able to continuously improve their service quality online. Besides, subscribers need to …

In this paper, we analyze the profitability of a selling and a leasing model by considering
both software upgrades and different price discrimination strategies in a two-period model …

We study the pricing strategies for a software firm and an entrant software-as-a-service
(SaaS) firm in two customer markets: the market composed of the incumbent's past …