Metode penelitian yang digunakan adalah deskriptif korelasional dengan pendekatan
kuantitatif. Teknik pengumpulan data berupa studi literatur dan studi lapangan dengan cara …

With increasing technology advancement, online shopping, and growth of affordable
segment, smartphone users' switching behavior is becoming a concern for smartphone …

During the last decades, current consumption patterns have been recurrently blamed for
rendering both the environment and our lifestyles unsustainable. Young children are …

Penelitian ini dilakukan untuk mengetahui pengaruh Electronic Word of Mouth dan
kepercayaan konsumen terhadap niat beli produk di Shopee Indonesia. Tujuan …

Brands can be helpful in strengthening a person's identity. Hence, consumers use brands as
instruments for reflecting their personal image and individual goals. The self-concept as a …

This study investigates the consumers' knowledge, perceived quality, and trust of the
Malaysian Organic (myOrganic) certification logo and its influence on purchase intentions …

The main purpose of the current study is to determine the direct and indirect influence of
social media and customer satisfaction on consumer purchase intention with trust. The …

Product placement, as an integrated marketing communication tool, is widely applied to
increase attention, interest, and purchasing intention. Product placement is also identified as …

The main objective of the research is to identify the impact of demographic factors on
purchase intention. The study examine whether there is any significant differences on …

a study regarding the effect of eWOM or reviews on social media should be conducted to win
this group of consumers. There is still little understanding of the impact of content creators or …