Background Recent years have been witnessing a substantial improvement in the accuracy
of skin cancer classification using convolutional neural networks (CNNs). CNNs perform on …

Background People engage in health information–seeking behavior to support health
outcomes, and being able to predict such behavior can inform the development of …

Özet Bu araştırmanın amacı, sosyal medya pazarlama aktivitelerinin marka bilinirliğine,
marka imajına ve marka sadakatine etkisini incelemektir. Buna ek olarak, araştırmada …

Purpose This study aims to investigate how social capital (eg cognitive and relational)
influences students' trust (eg cognitive and affective) as mediator variables, affecting …

In today's competitive environment, higher education needs to find an effective way to
convey its brand to prospective students. Given that the “digital native”(Gen Z) is becoming …

Facebook usage among university students is increasing day by day, a reflection of which is
evident through the amount of time these students spend on using social networking sites …

Despite the prominence of social media (SM) in global branding, no prior studies have
evaluated an international brand's strategy of establishing market-based relational ties with …

The aim of this study is to examine how ethics influence students' cognitive and affective-
based trust during COVID-19 pandemic and explore their information seeking activity when …

The use of online social networks (OSNs) has increasingly attracted attention from scholars'
in different disciplines. Recently, student behaviors in online social networks have been …

Numerous review studies were conducted in the past to examine the technology acceptance
model (TAM) on the one hand, and the social media adoption on the other hand. However …