Customer brand co-creation on social media: a systematic review
Purpose This study aims to map existing literature on customer brand co-creation (CBC) in
the context of social media and highlight multiple avenues for future research …
the context of social media and highlight multiple avenues for future research …
Building value co-creation with social media marketing, brand trust, and brand loyalty
Value co-creation has emerged as a critical challenge for fashion brands in the age of social
media. Despite its importance, scholars have not adequately explored the role of social …
media. Despite its importance, scholars have not adequately explored the role of social …
Real-time co-creation and nowness service: lessons from tourism and hospitality
Brands take advantage of technology, social media and constant connectivity to foster
organic consumer engagement and interactions towards co-creating personalised customer …
organic consumer engagement and interactions towards co-creating personalised customer …
Understanding the impact of lifestyle on sustainable consumption behavior: a sharing economy perspective
Purpose The purpose of this study is to investigate the potential determinants of sustainable
consumption behavior. This study describes lifestyle of health and sustainability (LOHAS) …
consumption behavior. This study describes lifestyle of health and sustainability (LOHAS) …
Interactive engagement through travel and tourism social media groups: A social facilitation theory perspective
MA Camilleri, M Kozak - Technology in Society, 2022 - Elsevier
This research investigates perceptions about online content attractiveness, interactive
engagement and real time conversation capabilities through travel and tourism social media …
engagement and real time conversation capabilities through travel and tourism social media …
Driving consumer value co-creation and purchase intention by social media advertising value
Social media advertisement (ad) is a growing phenomenon designed to reach and engage
customers. However, despite their continued adoption, less remains known regarding the …
customers. However, despite their continued adoption, less remains known regarding the …
Applying uses and gratifications theory to understand customer participation in social media brand communities: Perspective of media technology
S Kamboj - Asia Pacific Journal of Marketing and Logistics, 2020 - emerald.com
Purpose The purpose of this paper is to investigate how various gratifications obtained in the
social media context affect customer participation, and its sequential effect on brand trust …
social media context affect customer participation, and its sequential effect on brand trust …
Value creation or value destruction: conceptualizing the experiential nature of value‐in‐use
The studies to date on service research have provided a generic overview on customer's
positive value‐in‐use (value creation) as well as negative value‐in‐use (value destruction) …
positive value‐in‐use (value creation) as well as negative value‐in‐use (value destruction) …
Examining the factors influencing smartphone apps use at tourism destinations: a UTAUT model perspective
Purpose Tourists regularly make use of their smartphones while staying at tourist
destinations. Several studies have studied the outcomes of smartphone use at travel …
destinations. Several studies have studied the outcomes of smartphone use at travel …
Determinant factors influencing Thai tourists' intentions to use social media for travel planning
Currently, information technology plays an important role in the tourism industry. Tourists like
to use social media more widely for their travel planning, which affects the high competition …
to use social media more widely for their travel planning, which affects the high competition …