Purpose–The collective, interactive aspects of service experience are increasingly evident in
contemporary research and practice, but no integrative analysis of this phenomenon has …

Highlights•Strong, positive relationships are not as frequent as marketers would like.•The
formation of strong bonds brings unanticipated risks for consumers and brands.• …

Prior research typically positions blockchain technology as enabling a trustless exchange
environment without specifically investigating how blockchain technology provides trust and …

Abstract The consumer Internet of Things (IoT) has the potential to revolutionize consumer
experience. Because consumers can actively interact with smart objects, the traditional …

Purpose–This paper aims to delineate the meaning, conceptual boundaries and dimensions
of consumer engagement within the context of online brand communities both in term of the …

The internet has seen many steps of evolution since the inception of the world wide web in
1992. They comprise various steps in electronic, mobile and social business (Wikipedia …

Co-creation is described as a resource integration process involving actors that are linked
within a service ecosystem. This process occurs when value propositions attract actors to …

The concept of brand community has been used to understand how consumers create value
around brands online. Recently consumer researchers have begun to debate the relevance …

The aim of this article is to introduce some analytical concepts suitable for ethnographers
dealing with social media environments. As a result of the growth of social media, the …

Recent consumer research has examined contexts where market-based exchange, gift-
giving, sharing, and other modes of exchange occur simultaneously and obey several …