Purpose This study aims to investigate the impact of the source of the content in social
media communication and the content distribution intensity on consumer-based brand …

Apart from providing rooms, the hotel also provides a restaurant. One of the restaurants in
Central Jakarta is the Japanese restaurant Nippon-Kan. Entering the digital era, internet …

Objective: Social media has a strong impact as a reference for consumers in getting
information about the product. Electronic word-of-mouth (eWOM), which is usually delivered …

The aim of this research is to examine the impact of electronic word-of-mouth (eWOM) on
TikTok regarding consumer purchase intentions for The Originote skincare products. The …

This study aims to measure the relationship between perceived rates on the branded
apparel to consumer satisfaction. Price magnitude, price perception, and alternative prices …

As part of their effort to curb CO2 emissions, many big players in the automobile industry
have adopted a green branding approach through the design and manufacturing of …

Purpose: Brand awareness enables brand recognition in different market conditions, which
is very important for companies selling digital products or providing digital services. Purpose …

This study aims to examine the link between customer satisfaction and the perceptions of
emotions, role perceptions, perceived control, and customer types. Depending on the …