At the beginning of the millennium, consumer culture researchers predicted that people
would increasingly demand that marketplace actors subscribe to contemporary ethics of …

Según indican los barómetros del Centro de Investigaciones Sociológicas (CIS, 2019), la
corrupción es una de las principales preocupaciones ciudadanas; sin embargo, no ocupa …

Strategic communication is essential to corporations in all industries, including agriculture. In
this paper, the idea of corporate web positioning is developed using the example of …

This study explores the effectiveness of qualitative projective techniques to explore the
corporate political brand image of Pakistan Tehreek-I-Insaf party [PTI] from a multiple …

This study aims to examine the role of nostalgic brand positioning in influencing purchase
intention and the use of e-WOM with national and local Mexican brands. Accordingly, a …

Targeted advertising is the practice of monitoring people's online behavior and using the
collected information to show people individually targeted advertisements. The term …

Dora Baran's (the groom stole/apparel of the Assamese community) value proposition is
created by its contemporary designs, motifs, symbols, yarn richness and, made-to-order …

This article proposes a new theoretical framework to conceptualize extreme-right
entrepreneurial activities as 'toxic'brand networks. It applies political marketing and …

This study uses Foucault's theory of subjectivity for a deeper understanding of how anti-fans
react to the insertion of political identities in the narratives of media products. The research …

Este estudo utiliza a teoria da subjetividade de Foucault para compreender melhor como os
antifãs reagem à inserção de identidades políticas nas narrativas dos produtos midiáticos …