Children have received much research attention in many different academic disciplines
within social sciences, including marketing. The main objective of this study is to provide a …

The smartphone has made gaming more accessible and desirable for a wider market than
ever before. Game apps are one of the most consumed and fastest growing products in the …

In this article, we first compare adolescents' responses to two formats (easily recognizable
versus not easily recognizable) Internet ads. We find that Internet literacy and ad skepticism …

The rapid growth of airlines over the last period has led to the development of the aviation
industry, resulting in increased requirements for ancillary services. Nowadays, the demand …

Recent research suggests that children are spending a significant amount of time on the
Internet which increases their exposure to subtle, engaging, and interactive ads. As a result …

This study explores mothers' attitudes toward advertising in general, attitudes toward
advertising to their young children aged 2‐to 7‐year old, and how these attitudes relate to …

Purpose The purpose of this study is to explore the role of co-playing as a moderator of the
relation between parents' and children's play of violent video games. Design/methodology …

The size of the global game market, including Korea, is gradually expanding, there are
about 80,000 people in the game industry in Korea, and it has maintained a steady increase …

요 약 국내를 포함한 전 세계 게임시장의 규모는 점점 커지고 있으며, 국내에서 게임관련 산업
종사자는 약 80,000 여명으로지속적인 증가세를 유지하고 있다. 이처럼 국내 게임의 영향력이 …

The rapid growth of airlines over the last period has led to the development of the aviation
industry, resulting in increased requirements for ancillary services. Nowadays, the demand …