[HTML][HTML] Is this company a lead customer? Estimating stages of B2B buying journey

NB Marvasti, JP Huhtala, ZR Yousefi, I Vaniala… - Industrial Marketing …, 2021 - Elsevier
By advancement in digital marketing, business-to-business (B2B) buyers carry out over half
of the buying process through digital touchpoints before they establish any significant …

[PDF][PDF] 个性化广告推荐系统及其应用研究

张玉洁, 董政, 孟祥武 - 计算机学报, 2021 - cjc.ict.ac.cn
摘要近年来, 随着互联网及智能移动设备的发展和普及, 丰富了广告的推送方式和投放平台.
但是传统的广告推送无法满足用户对个性化广告的需求, 导致用户对广告产生抵触情绪 …

Online content match-making in B2B markets: Application of neural content modeling

BR Upreti, JP Huhtala, H Tikkanen, P Malo… - Industrial Marketing …, 2021 - Elsevier
Abstract Business-to-business (B2B) sellers need to enhance content marketing and
analytics in an online environment. The challenge is that sellers have data but do not know …

Heterogeneous ensemble learning method for personalized semantic web service recommendation

S Sagayaraj, M Santhoshkumar - International Journal of Information …, 2020 - Springer
Semantic web service (SWS) discovery and recommendation (SWSR) has emerged as a
potential technology which aims to fulfill the user requirements by providing an improved …

A deep learning approach for identifying user interest from targeted advertising

W Kim, K Lee, S Lee, D Jeong - Journal of Information Processing …, 2022 - koreascience.kr
Abstract In the Internet of Things (IoT) era, the types of devices used by one user are
becoming more diverse and the number of devices is also increasing. However, a forensic …

Log-based control flow attestation for embedded devices

J Liu, Q Yu, W Liu, S Zhao, D Feng, W Luo - … 1–3, 2019, Proceedings, Part I …, 2019 - Springer
Remote attestation is a very important mechanism helping a trusted party to get the status of
a remote embedded device. Most remote attestation schemes aim at checking the code …

Verification of a method for latent interest estimation based on user behavior analysis and POI attributes

T Omura, F Dollack, P Siriaraya, D Li… - 2023 International …, 2023 - ieeexplore.ieee.org
Web advertising services for the Internet are growing rapidly. However, it is difficult to
effectively recommend Web advertisements to latent buyers using the current mainstream …

Product recommendation system using distance measure of product image features

Y Meena, P Kumar, A Sharma - 2018 Second International …, 2018 - ieeexplore.ieee.org
Handling a large dataset is a very big and difficult task and it is very necessary to retrieve
correct data from dataset to get the correct result. When we handle or perform analytical …

Ontology-based approach for extracting user interests centers

I El Achkar, A Labriji, F Ghanimi, EH Labriji - Proceedings of the 3rd …, 2018 - dl.acm.org
Since the creation of the web, the number of its numeric data is increasing exponentially,
which lead to two major problems: cognitive overload and disorientation [1]. To respond to …

Methods for Organization of the Contexts in Complicated Elaboration of Research Documents

S Onami, R Onuma, H Nakayama… - 2023 IEEE …, 2023 - ieeexplore.ieee.org
In research activities, multiple tasks such as survey, discussion, presentation of work
progress and writing a paper are repeatedly carried out while refining several documents …