Influencers are omnipresent on social media platforms. They occupy important digital real
estate across a range of topical domains including beauty, fashion, and gaming. While …

As social media are increasingly integrated into our lives, scholars have examined how
social media use can inform beliefs about politics and science. This study considers the …

This special issue on 'Influencer Marketing: Interdisciplinary and Socio-Cultural
Perspectives' aims to discuss, problematise and stimulate debate on how influencer …

Despite Twitch's dominant position in Western livestreaming markets, institutional journalists
rarely produce content on the platform. This paper investigates how journalistic practices …

Social media have long been thought of in qualitative inquiry as objects of study, as well as
a tool to access hard to reach populations. However, less is known about how social media …

Twitch and other social media platforms allow a handful of content creators to act as social
media influencers who perform complementary labor that advances their careers while also …

Twitch is the leading live streaming platform in most of the world and an integral part of
contemporary digital gaming culture. Millions of people broadcast their game play (as well …

In its early days, TikTok, once considered as moral disruptor to the nation, has now envolved
into a social media platform that significantly influences the social life of the community. The …

Business entities face a multitude of external influences such as social, economic, and
environmental factors. These outside forces have the capacity to instigate meaningful …

Abstract The United States (US) is in the midst of a paradigm shift in who creates news. It is
widely known that the internet has in the past few decades displaced television and print …