Bridging the gap between green mindfulness and new green product success: the role of green adaptive ability and green human capital
B Özgül - Journal of Intellectual Capital, 2025 - emerald.com
Purpose The purpose of the present study is to reveal the antecedents of the new green
product success (NGPS) of small and medium-sized enterprises (SMEs) that manufacture in …
product success (NGPS) of small and medium-sized enterprises (SMEs) that manufacture in …