Purpose This chapter provides an overview of what is currently known in the scientific
literature about the effects of disclosures of sponsored content on consumers' responses …

In this study we examined the effect of disclosure language (control/no disclosure,“SP,”“
Sponsored,” and “Paid Ad”) in Instagram-based influencer advertising on ad recognition …

Purpose The purpose of this paper is to investigate the effects of a particular form of
sponsorship disclaimer in sponsored content by social media influencers (SMIs), namely a …

On Facebook, companies not only actively spread branded content themselves, they also
encourage users to do so. Hence, persuasive messages blend into the stream of content …

Through sponsored content that appears on Instagram users' feeds, advertisers aim to
increase brand awareness and induce brand liking. This study examines whether or not the …

Influencers can disclose vlog advertising by implementing a platform-generated disclosure
or by generating their own disclosure. This study aims to investigate whether and how these …

Influencer marketing has upended traditional notions of endorsement, as advertisers partner
with social media users with diverse followings but higher levels of engagement to reach key …

The Children's Advertising Review Unit's recent press releases involving child influencer
unboxing videos expressed concern that they did not appropriately disclose sponsorship …

As advertisers continue to develop new formats of online content that blurs the line between
advertising and news or entertainment, the need to understand how consumers process …

The proliferation of covert online advertising formats such as advergames has raised
concerns about consumers' ability to recognize such content as advertising and about how …