[PDF][PDF] The Effect of Marketing Effectiveness, and Consumer Behaviour on Consumer Purchase Preference for Unilever Products in Jordan

B Ismaeel, W Alsariera - … of Academic Research in Business and …, 2023 - researchgate.net
This study explores the relationship between consumer behaviour and marketing
effectiveness and preferences for Unilever products in Jordan. The study employed an …

The Role of Financial Technology in Achieving Competitive Advantage in Jordanian Islamic Banks to Achieve Sustainable Development Goals

AMA AlJabali, NI Ineizeh, MEM Alzoubi… - Journal of Lifestyle …, 2025 - sdgsreview.org
Objective: The study aimed to identify financial technology and its uses in the banking sector
and the role of the use of these services in influencing the competitive advantage among …

PENINGKATAN KINERJA PASAR EKONOMI KREATIF BERBASIS MASLAHAH POSITIONAL ADVANTAGE

E Suryawardana - 2024 - repository.unissula.ac.id
Pengembangan produk merupakan sumber potensial keunggulan kompetitif bagi banyak
perusahaan. Pengembangan produk juga penting karena memungkinkan perusahaan …