From brand performance to consumer performativity: Assessing European trade mark law after the rise of anthropological marketing

L McDonagh - Journal of Law and Society, 2015 - Wiley Online Library
Since the 2009 CJEU decision in L'Oréal v. Bellure, the idea that a brand's image is the
property of the trade mark owner has become increasingly entrenched within European …

Trade mark functions in business practice: mapping the law through the search for economic content

A Fernandez-Mora - IIC-International Review of Intellectual Property and …, 2021 - Springer
The functions theory seemed to herald the modernisation of European trade mark law
through the recognition and protection of trade mark functions other than source …

Reputation in European trade mark law: a re-examination

R Burrell, M Handler - ERA Forum, 2016 - Springer
Under the harmonised European trade mark regime marks with a reputation enjoy
expanded protection. This article casts doubt on whether this 'reputational trigger'can be …

[图书][B] Well-known trade marks: a comparative study of Japan and the EU

H Onishi - 2015 - taylorfrancis.com
This book considers the effectiveness of well-known trade mark protection at an international
level. It particularly considers EU trade mark law from Japanese perspectives, and provides …

Geoelectrical fingerprinting of two contrasting ecohydrological peatland types in the Alps

TD Bechtel, N Goldscheider - Wetlands, 2017 - Springer
Peatlands are valuable but fragile ecosystems with diverse biogeochemical and
hydrological functions, so their characterization requires non-destructive investigation. We …

Promoting the public interest and the European Trade Mark Directive: a contradictory approach

J Davis - ERA Forum, 2013 - Springer
This article suggests that there are two contradictory approaches to promoting the public
interest embodied in the Trade Mark Directive. The 'external approach'assumes the Directive …

Resumen de tesis. Marca, nombre y nombre de dominio

C Badillo Díaz - 2023 - gredos.usal.es
[ES] El trabajo se ha desarrollado a partir de una amplia investigación documental,
siguiendo los principios propios del método dogmático y analítico, por lo que el objeto de …

Reception of EU Trade Mark Law in New Zealand

A Firth - Importing EU Norms: Conceptual Framework and …, 2015 - Springer
European trade mark norms found their way into the World Trade Organisation's agreement
on Trade Related aspects of Intellectual Property Rights (WTO TRIPs) and into the law of …

論著名商標侵害態樣中之[搭便車] 行為─ 以歐洲法院判決實務為中心

許曉芬 - 臺北大學法學論叢, 2013 - airitilibrary.com
本文透過研究近年來歐洲法院針對著名商標之判決, 試圖釐清不同著名商標侵害態樣及法理基礎
, 並針對與一般商標減損侵害不同之[搭便車] 行為, 深入探討其適用範圍及限制 …

[图书][B] The Expansion of Trade Mark Protection under Article 5 (1)(a) of the European Trade Mark Directive and Its Impact on Parallel Importation

O Arikan - 2015 - search.proquest.com
Today, a trade mark may signify not only the commercial origin or the quality features of the
products bearing it but also a brand image that consumers might wish to be associated with …