Plastic or not plastic? That's the problem: Analysing the Italian students purchasing behavior of mineral water bottles made with eco-friendly packaging
Abstract European Strategy for Plastics in a Circular Economy draws new shapes of
economy in order to protect the environment and reduce marine pollution, GHGs and …
economy in order to protect the environment and reduce marine pollution, GHGs and …
Consumer hate and boycott communications of socially irresponsible fashion brands: Applying complexity theory in psychology and marketing research
Applying complexity theory tenets, this cross‐cultural study proposes and empirically
examines generalizable, asymmetric, case outcome models of consumers who respond …
examines generalizable, asymmetric, case outcome models of consumers who respond …
Understanding family takaful purchase behaviour: the roles of religious obligation and gender
Takaful is an important and major segment of the finance industry that is poised for growth.
Understanding the factors that influence Muslim consumers' purchasing behaviour is crucial …
Understanding the factors that influence Muslim consumers' purchasing behaviour is crucial …
Examining the demand side factors of green banking adoption–a study exploring the case of Oman
Purpose Commercial banks are the financial powerhouses of a nation that can create a
penetrating impact at the grassroots level. This study aims to investigate the demand-side …
penetrating impact at the grassroots level. This study aims to investigate the demand-side …
Do online sales channels save brands of global companies from consumer boycotts? A geographical analysis
This study empirically investigates the link between global companies' brand strength and
consumers' actual purchase behavior by considering online purchasability and the …
consumers' actual purchase behavior by considering online purchasability and the …
The effect of entrepreneurial culture on innovation in a negative business environment: the case of Greece
A Falaras, O Moschidis - EuroMed Journal of Business, 2024 - emerald.com
Purpose The aim of the paper is to study and propose a model of the effect of
entrepreneurial culture on innovation, with the country's relevant institutional framework as a …
entrepreneurial culture on innovation, with the country's relevant institutional framework as a …
Exploring consumer purchase aversion amid Israel-Palestine war: a comparative study of consumers in India and GCC countries
Purpose In the context of ongoing Israel-Palestine war, this study aims to explore whether
consumer animosity (CA) influences individuals' reluctance to purchase brands contributing …
consumer animosity (CA) influences individuals' reluctance to purchase brands contributing …
Do consumer boycotts really matter with global companies? The moderating effect of gender differences
C Kim, X Yan, S Park - International Journal of Emerging Markets, 2023 - emerald.com
Purpose Drawing on the theory of planned behavior, this study aims to conduct an empirical
investigation on whether and how psychological and motivational factors (ie attitudes …
investigation on whether and how psychological and motivational factors (ie attitudes …
[HTML][HTML] Relations among consumer boycotts, country affinity, and global brands: The moderating effect of subjective norms
This study examines the impact of consumer boycotts on global brand strength by
investigating country affinity and subjective norms. We analyze longitudinal data from South …
investigating country affinity and subjective norms. We analyze longitudinal data from South …
Participant or spectator? Comprehending the sport sponsorship process from different perspectives
Purpose Despite the fact this is already known over how sports spectators interpret
sponsorship content, less is known about participants' sentiments toward sponsors, which …
sponsorship content, less is known about participants' sentiments toward sponsors, which …