[PDF][PDF] Brand Orientation and Business Resilience: A Confirmatory Factor Analysis among Homegrown Franchisees in Malaysia
NH Othman, HR Hasbollah, NA Abd Aziz… - Journal of Propulsion …, 2023 - researchgate.net
The COVID-19 pandemic has presented significant challenges for business, particularly
within the franchising industry. Having an established and reputable brand is essential to the …
within the franchising industry. Having an established and reputable brand is essential to the …