We review the fast-growing work on salience and economic behavior. Psychological
research shows that salient stimuli attract human attention bottom up due to their high …

Abstract Objectives Discrete choice experiments (DCEs) are increasingly advocated as a
way to quantify preferences for health. However, increasing support does not necessarily …

The last decade has seen the emergence of the sharing economy as well as the rise of a
diverse array of research on this topic both inside and outside the marketing discipline …

Dark patterns are user interface design choices that benefit an online service by coercing,
steering, or deceiving users into making unintended and potentially harmful decisions. We …

Marketing scholars increasingly use web scraping and application programming interfaces
(APIs) to collect data from the internet. Yet, despite the widespread use of such web data, the …

One of the most important tasks in marketing is to create and communicate value to
customers to drive their satisfaction, loyalty, and profitability. In this study, the authors …

Across phenomena and areas of inquiry, social psychology often emphasizes social
categories as the unit of explanation. However, the primacy of categories often leads social …

Digital nudging: guiding online user choices through interface design Page 1 JULY 2018 |
VOL. 61 | NO. 7 | COMMUNICATIONS OF THE ACM 67 LIFE IS FULL of choices, often in …

Despite the voluminous evidence in support of the paradoxical finding that providing
individuals with more options can be detrimental to choice, the question of whether and …

Background. The role of cognitive biases and heuristics in medical decision making is of
growing interest. The purpose of this study was to determine whether studies on cognitive …