Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions

A Zarei, M Dehghani Soltani, H Farsizadeh… - Journal of Business …, 2015 - jibm.ut.ac.ir
Consumers' attitude about perception of creativity in advertising SMS is one of issues
proposed in information technology and marketing era that is not so much identified yet. The …

The impact of knowledge sharing on employees' psychological empowerment by the mediation of contribution in collective decision making and contributive learning

AA Rastegar - International Journal of Behavioral Sciences, 2014 - behavsci.ir
Introduction: The aim of the present research is to study and investigate the impact of
knowledge sharing on employees' empowerment through contribution in decision making …

[PDF][PDF] Presenting a Model for Accepting Online Brands (Case Study: The Search Engines)

M Taleghani, A Taleghani - jbssrnet.com
Search engines can be seen as an innovation in the Internet that requires to the individuals'
acceptance to disseminate and promote the social system. The aim of this study was to …

[PDF][PDF] Presenting a Model for Accepting Online Brands: The Search Engines

M Taleghani, S Moghaddamrad, MRT Joorshari - researchgate.net
Search engines can be seen as an innovation in the Internet that requires to the individuals'
acceptance to disseminate and promote the social system. The aim of this study was to …

تأثیر هوش سازمانی بر عملکرد سازمان با بهره‌گیری از ظرفیت‌های بازاریابی

زارعی, عظیم, فارسی زاده… - پژوهشنامه مدیریت …, 2015‎ - jem.journals.umz.ac.ir
امروزه بدلیل افزایش رقابت و پیچیده شدن فعالیت‌های رقبا، شرکت‌ها بایستی بیشتر از قبل به
بررسی همه‌جانبه سازمان خود بپردازند. هدف این تحقیق بررسی میزان تاثیر هوش‌سازمانی بر …