The objective of this research is to investigate how cultural differences affect consumers'
online purchase behavior. We reviewed the recent literature on cross-cultural studies on …

These days, it is common to see celebrities advocating various controversial, socio-political
issues On digital platforms. However, existing research does not demonstrate how the public …

Purpose This paper aims to take stock of current knowledge on chief executive officers
(CEOs) speaking out on societal issues and to position the phenomenon with and against …

Purpose This study explores the framing of messages delivered by 105 Fortune 500
companies across 21 sectors in June 2020 in response to three social justice issues that …

Purpose This study aims to examine the role of different forms of corporate social advocacy
(CSA) in shaping individuals' attitudinal and behavioral intentions towards companies taking …

Dijital pazarlama, işletmelerin internet ve akıllı cihaz kullanan müşterilerine hızlı ve etkili bir
şekilde ulaşmalarını sağlamakta oldukça işlevsel bir pazarlama yöntemidir. Dijital …

Aims: The paper aims to clarify the conceptual relationship among CSR, corporate
hypocrisy, gratitude, satisfaction with corporate COVID19 response, eWOM, and crisis …

In an era characterised by widespread internet access and increased social awareness, the
relationship between brands and sociopolitical issues has become a significant topic …

In an increasingly politically polarized world, remaining neutral no longer seems to be an
option. The growing number of companies advocating on causes that are outside their …

Reinventing, rethinking and continually valuing the roots and sources of value appear the
main objectives underlying today's brand management strategies. In this perspective, some …