There is a rising interest in industrial online applications where data becomes available sequentially. Inspired by the recommendation of playlists to users where their preferences …
The increasing competition in digital advertising induced a proliferation of media agencies playing the role of intermediaries between advertisers and platforms selling ad slots. When a …
H Luo, L Gao, P Huang, T Li - 2024 IEEE 13th Data Driven …, 2024 - ieeexplore.ieee.org
Nowadays online advertisers acquire ad impressions from digital advertising channels through operating on their au-tobidding platforms: advertisers express high level ad …
X Zhang, H Sun, J Wang, Y Li, L Zhao, W Chen - researchgate.net
The increasing demand for privacy in digital transactions presents unique challenges for platforms that manage bidding processes. As platforms adopt strong privacy measures to …
This thesis revolves around the problem of selling and advertising products on the Web and exploits techniques from the fields of algorithmic game theory, mechanism design, and …
M Brown, E Chen, J Taylor, S Lee, R Johnson, A Kim - researchgate.net
Digital marketing is increasingly reliant on data-driven strategies, heightening the demand for privacy-preserving methods. This research examines different differential privacy …
Most of the economic reports forecast that artificial intelligence (AI) will unlock up to 12 trillion USD per year worldwide by the next decade, and almost half of this amount will …
The online advertising market is experiencing the most flourishing period ever observed so far. The profit recorded in 2021 was 189 billion dollars, corresponding to an increase of …