Persuasion amidst a pandemic: Insights from the Elaboration Likelihood Model
ABSTRACT COVID-19 mitigation strategies have largely relied on persuading populations
to adopt behavioural changes, so it is critical to understand how such persuasive efforts can …
to adopt behavioural changes, so it is critical to understand how such persuasive efforts can …
Nonverbal behavior of persuasive sources: A multiple process analysis
This article describes the basic mechanisms by which the nonverbal behavior of a
communicator can influence recipients' attitudes and persuasion. We review the literature on …
communicator can influence recipients' attitudes and persuasion. We review the literature on …
The psychology of attitudes and attitude change
Welcome to the third edition of The Psychology of Attitudes & Attitude Change. As you would
expect, this edition contains many new developments. As a starting point, Bas Verplanken …
expect, this edition contains many new developments. As a starting point, Bas Verplanken …
Persuasion
DJ O'keefe - The handbook of communication skills, 2006 - taylorfrancis.com
One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …
[图书][B] The handbook of attitudes
This new handbook presents, synthesizes, and integrates the existing knowledge of
methods, theories, and data in attitudes. The editors' goal is to promote an understanding of …
methods, theories, and data in attitudes. The editors' goal is to promote an understanding of …
Understanding user experiences of online travel review websites for hotel booking behaviours: An investigation of a dual motivation theory
Online travel review websites (a form of social media) have become an important
information source for online travellers. However, previous studies have mainly focused on …
information source for online travellers. However, previous studies have mainly focused on …
Using Internet videos to learn about controversies: Evaluation and integration of multiple and multimodal documents by primary school students
In many Internet videos authors appear in front of the camera to present their particular view
on a topic. Given the high consumption rate of Internet videos by teenagers, we explored the …
on a topic. Given the high consumption rate of Internet videos by teenagers, we explored the …
The psychology of attitudes, motivation, and persuasion
This chapter covers attitudes in relation to beliefs, intentions, behaviors and goals, and also
discusses the influence of various processes of attitude formation and change, including …
discusses the influence of various processes of attitude formation and change, including …
[PDF][PDF] The effects of online social influencers on purchasing behavior of generation z: An empirical study in Vietnam
M PHAM, TY DANG, THY HOANG… - The Journal of Asian …, 2021 - researchgate.net
The purpose of this study is to understand the impact of influencers on generation Z (Gen Z)
in the online environment. This article has applied the theories of source credibility, TAM …
in the online environment. This article has applied the theories of source credibility, TAM …
Let me transfer you to our AI-based manager: Impact of manager-level job titles assigned to AI-based agents on marketing outcomes
YA Jeon - Journal of Business Research, 2022 - Elsevier
This paper examines to what extent the job titles assigned to AI agents can influence the
customer's perception of these agents and ultimately their marketing outcomes such as …
customer's perception of these agents and ultimately their marketing outcomes such as …