Abstract Building upon the Stereotype Content Model (SCM), the current research provides
insights into how virtual influencers (VIs) influence consumer responses. More specifically, it …

While prior research suggests that facial expression influences consumer behavior, it
remains unclear under which conditions specific emotional expressions on social media …

Social media influencers rely on emotional connection to maintain and grow their followings
and have value for brands. To date, however, no research has quantitatively examined the …

Aesthetic labor plays a crucial role in social media influencer marketing. Based on the
theories of aesthetic labor and social media influencers, this study aims to identify the …

While prior work has assumed the compensation effect of social judgments in relation to
smile intensity, this research proposes and finds that judgments of warmth elicited from …

Although virtual influencers, that is, computer‐generated personas, have been a growing
trend in marketing, we still know very little about their impact on consumers' attitudes and …

The rapid spread of COVID‐19 brought about an increased use of face masks among the
general public. Focusing on disposable surgical masks in particular, this article examines …

Introduction Increasingly, business leaders and other professionals are called upon to be
vulnerable and authentic in the workplace, which often includes disclosing emotions to …

The objective of this study was to investigate the relationship between influencer worship
and consumers' self-connection with the brands promoted by the influencer in social media …

With the rapid expansion of online socializing, social media fatigue has become increasingly
common among users. Envy and admiration are very common emotions in online social …