Using big data from customer relationship management information systems to determine the client profile in the hotel sector

P Talón-Ballestero, L González-Serrano… - Tourism …, 2018 - Elsevier
Client knowledge remains a key strategic point in hospitality management. However, the
role that can be played by large amounts of available information in the Customer …

Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value

HN Nasution, FT Mavondo, MJ Matanda… - Industrial marketing …, 2011 - Elsevier
This paper seeks to address two main problems. First, it evaluates the direct effect of
entrepreneurship and business orientations namely, learning orientation, integrated market …

Marketing capabilities: Antecedents and implications for B2B SME performance

B Merrilees, S Rundle-Thiele, A Lye - Industrial Marketing Management, 2011 - Elsevier
The study provides a new perspective on SME marketing strategies in the B2B context.
Using a resource-based view of the firm, the study develops a structural model linking …

Analysis of satisfiers and dissatisfiers in online hotel reviews on social media

B Kim, S Kim, CY Heo - International journal of contemporary …, 2016 - emerald.com
Purpose The purpose of this study is to analyze online hotel reviews produced by customers
to identify and compare factors known as satisfiers and dissatisfiers based on Herzberg's …

Green entrepreneurship and green innovation for SME development in market turbulence

P Ebrahimi, SM Mirbargkar - Eurasian Business Review, 2017 - Springer
Small and medium enterprises (SMEs) are regarded as significant to economic growth and
competition all over the world. The goal of this research is to assess the relationship …

Reconceptualizing professional service firm innovation capability: Scale development

SJ Hogan, GN Soutar, JR McColl-Kennedy… - Industrial marketing …, 2011 - Elsevier
Building on capability theory, this paper presents a reconceptualization of the innovation
capability construct within a knowledge-intensive service context, specifically, professional …

The influence of innovation and transformational leadership on organizational performance

S Samad - Procedia-Social and behavioral sciences, 2012 - Elsevier
This paper presents the findings of a study which examined the relationship between
innovation, transformational leadership and organizational performance. Further, the study …

Capabilities, innovation and competitive advantage

J Weerawardena, FT Mavondo - Industrial Marketing Management, 2011 - Elsevier
This special issue was aimed at advancing the literature examining the role of capabilities in
innovation-based competitive strategy. Whilst the innovation literature has over the years …

Non-technical innovation: Organizational memory and learning capabilities as antecedent factors with effects on sustained competitive advantage

C Camisón, A Villar-López - Industrial Marketing Management, 2011 - Elsevier
The aim of the present study is to analyze the role of organizational memory and learning
capabilities as antecedents to non-technical innovation, comprising organizational and …

Relationship between entrepreneurship, innovation and performance: Comparing small and medium‐size enterprises

N Oly Ndubisi, K Iftikhar - Journal of Research in Marketing and …, 2012 - emerald.com
Purpose–The purpose of this paper is to investigate the relationship between
entrepreneurship, innovation and quality performance in small and medium‐size enterprises …